Head of Consumer Marketing

Let s face it, a company whose mission is human transformation better have some fresh thinking about the employer/employee relationship.

We do. We can t cram it all in here, but you ll start noticing it from the first interview.

Even our candidate experience is different. And when you get an offer from us (and accept it), you get way more than a paycheck. You get a personal BetterUp Coach, a development plan, a trained and coached manager, the most amazing team you ve ever met (yes, each with their own personal BetterUp Coach), and most importantly, work that matters.

This makes for a remarkably focused and fulfilling work experience. Frankly, it s not for everyone. But for people with fire in their belly, it s a game-changing, career-defining, soul-lifting move.

Join us and we promise you the most intense and fulfilling years of your career, doing life-changing work in a fun, inventive, soulful culture.

What You ll Do

As the Head o Consumer Marketing you will:

• Overseeing all of marketing for consumer business
• Develop channel strategy across web CRO, email, social, partnerships, paid; launch, measure insights; resource allocate accordingly
• Responsible for storytelling; product marketing and consumer brand
• Liaison with brand and growth teams where makes sense
• Recruit and lead a team of skilled performance marketers to drive marketing strategy, campaign ideation, execution, and analysis, continually raising the bar on technical and analytical skills
• Partner closely with Product and Engineering teams to build drive product roadmap
• Lead rapid experimentation of new channels, campaigns, creative, incentives, and approaches for the purpose of building scalable solutions
• Report key findings to the executive team on a recurring basis
• Be an industry thought leader and take part in shaping the future of performance marketing roles

If you have some or all of the following, please apply:

• 7-10 years minimum of working in a digital marketing role at a high growth consumer company
• Experience owning, managing and/or closely partnering with multiple marketing channels; paid, organic, social, email; as well as experience or interest in storytelling/brand; product marketing
• Deep analytics background and a high degree of proficiency with rigorous data tools
• Ability to synthesize, analyze and interpret data (including KPI reports) and transfer into actionable steps
• Proven track record of building out and managing successful teams

Benefits

At BetterUp, we are committed to living out our mission every day and that starts with providing benefits that allow our employees to care for themselves, support their families, and give back to their community.

• Access to BetterUp coaching; one for you and one for a friend or family member
• A competitive compensation plan with opportunity for advancement
• Medical, dental and vision insurance
• Flexible paid time off
• Per year:
• All federal/statutory holidays observed
• 4 BetterUp Inner Work days (https://www.betterup.co/inner-work)
• 5 Volunteer Days to give back
• Learning and Development stipend
• Company wide Summer & Winter breaks
• Year-round charitable contribution of your choice on behalf of BetterUp
• 401(k) self contribution

We are dedicated to building diverse teams that fuel an authentic workplace and sense of belonging for each and every employee. We know applying for a job can be intimidating, please don t hesitate to reach out we encourage everyone interested in joining us to apply.

BetterUp Inc. provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, disability, genetics, gender, sexual orientation, age, marital status, veteran status. In addition to federal law requirements, BetterUp Inc. complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.