Head of marketing

Estimated : $110,000 - $150,000 a year 1 day ago

• Health insurance


• 401(k) matching


• Paid time off


• Opportunities for advancement

Qualifications

Performance marketing

Full Job Description

Lets face it, a company whose mission is human transformation better have some fresh thinking about the employer / employee relationship.

We do. We cant cram it all in here, but youll start noticing it from the first interview.

Even our candidate experience is different. And when you get an offer from us (and accept it), you get way more than a paycheck.

You get a personal BetterUp Coach, a development plan, a trained and coached manager, the most amazing team youve ever met (yes, each with their own personal BetterUp Coach), and most importantly, work that matters.

This makes for a remarkably focused and fulfilling work experience. Frankly, its not for everyone. But for people with fire in their belly, its a game-changing, career-defining, soul-lifting move.

Join us and we promise you the most intense and fulfilling years of your career, doing life-changing work in a fun, inventive, soulful culture.

As the Head o Consumer Marketing you will :

What youll do :

Overseeing all of marketing for consumer business

Develop channel strategy across web CRO, email, social, partnerships, paid; launch, measure insights; resource allocate accordingly

Responsible for storytelling; product marketing and consumer brand

Liaison with brand and growth teams where makes sense

Recruit and lead a team of skilled performance marketers to drive marketing strategy, campaign ideation, execution, and analysis, continually raising the bar on technical and analytical skills

Partner closely with Product and Engineering teams to build drive product roadmap

Lead rapid experimentation of new channels, campaigns, creative, incentives, and approaches for the purpose of building scalable solutions

Be an industry thought leader and take part in shaping the future of performance marketing roles

If you have some or all of the following, please apply :

7-10 years minimum of working in a digital marketing role at a high growth consumer company

Experience owning, managing and / or closely partnering with multiple marketing channels; paid, organic, social, email; as well as experience or interest in storytelling / brand; product marketing

Deep analytics background and a high degree of proficiency with rigorous data tools

Ability to synthesize, analyze and interpret data (including KPI reports) and transfer into actionable steps

Proven track record of building out and managing successful teams

Benefits :

At BetterUp, we are committed to living out our mission every day and that starts with providing benefits that allow our employees to care for themselves, support their families, and give back to their community.

Access to BetterUp coaching; one for you and one for a friend or family member

A competitive compensation plan with opportunity for advancement

Medical, dental and vision insurance

Flexible paid time off

Per year :

All federal / statutory holidays observed

4 BetterUp Inner Work days (https : / / www.betterup.co / inner-work)

5 Volunteer Days to give back

Learning and Development stipend

Company wide Summer & Winter breaks

Year-round charitable contribution of your choice on behalf of BetterUp

401(k) self contribution

We are dedicated to building diverse teams that fuel an authentic workplace and sense of belonging for each and every employee.

We know applying for a job can be intimidating, please dont hesitate to reach out we encourage everyone interested in joining us to apply.

BetterUp Inc. provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, disability, genetics, gender, sexual orientation, age, marital status, veteran status.

In addition to federal law requirements, BetterUp Inc. complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities.

This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

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Last updated : 2022-10-05