Nutrition Equity Digital Quaker Create

Responsibilities: PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $79 billion in net revenue in 2021, driven by a complementary beverage and convenient foods portfolio that includes LAY’S ®, DORITOS ®, CHEETOS ®, GATORADE ®, PEPSI ®, QUAKER ® and more. PepsiCo's product portfolio includes a wide range of enjoyable foods and beverages, including many iconic brands that generate more than $1 billion each in estimated annual retail sales. Guiding PepsiCo is our vision to Be the Global Leader in Beverages and Convenient Foods by Winning with PepsiCo Positive (pep). pep is our strategic end-to-end transformation that puts sustainability and human capital at the center of how we will create value and growth by operating within planetary boundaries and inspiring positive change for planet and people. Our employees drive our culture. No two days are the same; we are dynamic and full of passionate teams that embrace new ideas through our collaborative spirit. At PepsiCo, we know that our company can only succeed when our associates and the society we serve flourishes. We are committed to fostering a diverse workforce by creating a collaborative, equitable and inclusive space where everyone, regardless of what we look like, where we come from or who we love, has a voice. At PepsiCo we create a Space to be you. Learn more about our culture and life at PepsiCo: Accountabilities:Develop deep partnerships with teams on their digital platforms, delivering to regional nuances and localization needs Maintain regional communication, managing regional feedback and supporting the regional digital strategy among countries.Assist Digital Manager in the development of Digital Content (Campaings, Brand Website, Oversee creative development and distribution of regional content)Manages, tracks & analyzes brand’s digital owned platforms (Regional Website YouTube Channel, RRSS) while gathering data (insights)Manage digital content work flow process to ensure proper and timely placement of assets and content.Partnership with OU's s to establish seasonal priorities, developing integrated marketing digital plans to amplify and distribute contentDigital A&M trackingSupport the development of eCommerce strategies among markets & eCommerce teams in CARICAMShare with Local Teams, monthly newsletter with digital trends, best practices, etc.Assists the local marketing teams with digital capabilities (Campaign & Media tracking, feedback, assistance)Support 1PD key actions to increase the Data Base for both; Quaker Qrece & Quaker CARICAM.Lead the Recipes platform data analysis for content development and create Digital Toolkits for communicating details to OUs. Qualifications: 3 years of experience in Digital (media agencies o company with contact with media agency) or Brand ManagementStrong knowledge of Digital Marketing (Inbound Marketing) , Digital Media, Data Analytics, Influencers marketing.BA required with proven digital training.Previous experience overseeing digital marketing, media campaigns, ecommerce, digital analytics. CRM and Acquisition marketing basis are a plus.Have a great knowledge of the market particularly the digital landscape with a solid understanding of consumer behaviors, digital platforms, digital trends.Understanding of brand strategy development, brand positioning and consumer insights.Desired Nutrition experience and expertise, and a genuine interest in the health and wellness space.Capable of communicate / present projects to certain audiencesProject management, planning, leadership and communication skillsGreat attention to detail, with ability to dig deep into details while keeping focus on the primary business question at handAbility to manage external partners (Agencies and platforms.) to create holistic expression of the brand and meaningful programs for the brand while having clarity of the parter’s agenda to own the next steps.Data Analytics to create Dashboards and/or Reports (Digital Campaigns, Website, etc).
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