Digital ABM, Scratch Cooking - Nutrition NA

Background and Purpose of Job Unilever is looking for an experienced Associate Digital Marketing Manager to support the brand marketing team to develop, lead, execute and continuously improve brand digital marketing. Additionally, this person will be responsible for crafting the narrative for how best to optimize that performance. All data-focused digital marketers are encouraged to read further to see if this type of role is for you. For our part, we are committed to providing you with experiences that allow you to become a world-class marketer, to bring your purpose to life at work, and provide you the growth opportunities you need for long-term career success. With amazing benefits and a state-of-the-art, recently remodeled headquarters, you will have the support you need to bring your whole self to work each and every day, to thrive, to drive your business to thrive, and to work on projects that excite you. Who You Are Startup mentality, willing to roll up your sleeves to drive your agenda and grow your brand Digital mindset, but are excited by what your brand stands for and why consumers love it Hands-on marketing analytics experience in areas such as search engine marketing (SEM), search engine optimization (SEO), social media and digital display marketing, email marketing, and customer relationship management (CRM). Experience in audience strategy, data acquisition strategy, content strategy, and developing/maintaining websites. Evaluating performance attribution models and creative testing strategies across digital channels Managing marketing budgets to achieve high ROI across digital channels and ecommerce retailers. Not afraid of failing, adapt quickly to learnings, thrive when bringing concept to reality Pride yourself in both your creativity and your analytics Passion for consumers – and what resonates with them, what language can excite them, and what they are driven by and need What You’ll Do Drive consumers through the digital marketing funnel (including Acquisition, Engagement and Retention marketing) Drive strategy, planning and execution related to digital marketing plans while tracking against key metrics Lead bi-weekly digital scrum sessions to prioritize projects with agency and cross-functional partners. Develop content marketing calendars for owned channels. Analyze ecommerce sales data/trends to inform marketing investment decisions. Drive share growth and sales across ecommerce retailers by optimizing portfolio, content, and marketing tactics. Test, learn and optimize brand marketing opportunities within content, audience segmentation, and media channels Help define Key Performance Indicators, benchmarks and goals for digital marketing campaigns Develop and share weekly and monthly reports outlining campaign performance across digital touchpoints including Paid Search, Digital Display, Social Media, and email/CRM Synthesize findings into insights and execute actions base on those results Manage, run, analyze, and disseminate recurring weekly and monthly performance media campaign results from multiple marketing channels (Paid Search, Digital Display, Social, Email, etc.) with internal stakeholder partners What You’ll Need To Succeed Bachelor’s Degree in marketing preferred (Master’s Degree welcomed) Minimum of 3 years of digital marketing experience, preferred experience includes analysis, reporting, and media Site analytics and reporting experience highly preferred, in particular Google Analytics, Adobe SiteCatalyst, DOMO and Power BI Experience working with data management platforms Ability to think strategically, both from a brand and portfolio view, and produce results in a highly entrepreneurial environment Demonstrated balance of analytical and presentation/storytelling skills Passion for foods products a big plus What We Can Offer You Culture for Growth | Top Notch Employee Health & Well Being Benefits | Every Voice Matters | Global Reach | Life at Unilever | Careers with Purpose | World Class Career Development Programs | Check Out Our Space | Focus On Sustainability For office-based, Research & Development, and remote positions, proof of COVID-19 vaccination is required to be eligible for employment. Religious and/or medical accommodations will be considered on a case-by-case basis. ------------------------------------ Unilever is an organization committed to diversity and inclusion to drive our business results and create a better future every day for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, or protected veteran status and will not be discriminated against on the basis of disability. For more information, please see Equal Employment Opportunity Posters Employment is subject to verification of pre-screening tests, which may include drug screening, background check, credit check and DMV check. If you are an individual with a disability in need of assistance at any time during our recruitment process, please contact us at [email protected]. Please note: This email is reserved for individuals with disabilities in need of assistance and is not a means of inquiry about positions or application statuses.