Copywriter

The Sr. Copywriter plays a lead role on the writing team and is responsible for leading multiple projects from inception through distribution and identifies strategic methods to meet deadlines and develop creative solutions that satisfy all parties, and produce copy that reflects Herbalife Nutrition’s brand messaging and meets the client’s overall objective. Develop content across various channels. Ensure content is engaging, informative and on strategy, meets the requirements of the creative brief and reflects the company’s brand philosophy.
Able to build an overall purpose, vision and direction for the content being developed, and ensure that it is valuable to both the business and the audience. Lead projects and print/posting, including writing metadata files and define keywords, search terms, taxonomy, etc. Monitor cultural trends to make sure the messages produced are relevant and appropriate. Ensure copy is consistent with brand by applying corporate style guide, written documents and spoken words. Lead all aspects of a project from inception to final stage, including reviewing, editing and approving work, as delegated by the Manager of Content Strategy.