Partner Marketing Manager - Member Growth
BetterUp
Austin, TX
partner marketing
marketing
marketing manager
manager
growth
marketing
growth
data
b2b2c
drive
launch
content
mission
February 8, 2023
BetterUp
Austin, TX
Let's face it, a company whose mission is human transformation better have some fresh thinking about the employer/employee relationship.
We do. We can't cram it all in here, but you'll start noticing it from the first interview.
Even our candidate experience is different. And when you get an offer from us (and accept it), you get way more than a paycheck. You get a personal BetterUp Coach, a development plan, a trained and coached manager, the most amazing team you've ever met (yes, each with their own personal BetterUp Coach), and most importantly, work that matters.
This makes for a remarkably focused and fulfilling work experience. Frankly, it's not for everyone. But for people with fire in their belly, it's a game-changing, career-defining, soul-lifting move.
Join us and we promise you the most intense and fulfilling years of your career, doing life-changing work in a fun, inventive, soulful culture.
If that sounds exciting—and the job description below feels like a fit—we really should start talking.
As a Partner Marketing Manager, you'll be in a client-facing role that's equal parts strategy and execution, creative and data-driven — and you'll directly impact how we bring personal and professional growth and well-being to employees everywhere. You'll own a portfolio of key strategic accounts, and develop effective B2B2C marketing strategies to drive member activation and engagement growth. You'll have the opportunity to define and drive B2B2C launch motions, lead member marketing innovation and product-led growth initiatives, and help us build a best-in-class consumer and member marketing experience.
What you'll do:
Develop, optimize, and execute global B2B2C partner marketing strategies and multi-year communications plans to increase member activation and engagement across BetterUp's products.
Manage all marketing client services for a portfolio of enterprise and key strategic accounts, including omnichannel marketing strategy, marketing content and campaigns, and launch production.
Monitor and own success metrics for partner launches, and deploy real-time interventions as needed.
Support member growth in bringing innovative initiatives to market, such as identifying partner enablement and member marketing opportunities, influencing product roadmaps, and leading member growth pilots with enterprise customers.
Drive strategic initiatives focused on member growth, including campaign and content development, marketing insights, new channels and capabilities, lifecycle marketing, and growth experimentation.
Lead strategic initiatives focused on operational excellence and scale, including the partner enablement and co-marketing experience, content library development, and launch playbooks.
If you have some or all of the following, please apply:
This is a collection of skills that we believe would make someone successful in this position. If you feel that you have the majority of these skills or others that will ensure your success in this role, please apply.
5+ years relevant experience (partner-facing experience, marketing consulting, digital health or consumer health marketing) with a focus on B2C or B2B2C audiences
Excellent project management skills and ability to effectively collaborate and communication cross-functionally as part of a remote team
Strong presentation skills and passion for supporting partners with a successful client services track record
Experience ideating and leading growth marketing and/or lifecycle marketing initiatives, marketing campaign development, and marketing research
Self-motivated and highly organized with the ability to apply expertise and learnings to new environments with new constraints
Experience building repeatable processes that scale, improving operations or driving change management a plus
Bonus: Experience with JIRA, Braze, Salesforce, Looker, Amplitude a plus, startup experience, growth marketing experience
Benefits:
At BetterUp, we are committed to living out our mission every day and that starts with providing benefits that allow our employees to care for themselves, support their families, and give back to their community.
Access to BetterUp coaching; one for you and one for a friend or family member
A competitive compensation plan with opportunity for advancement
Medical, dental and vision insurance
Flexible paid time off
Per year:
All federal/statutory holidays observed
4 BetterUp Inner Work days (https://www.betterup.co/inner-work)
5 Volunteer Days to give back
Learning and Development stipend
Company wide Summer & Winter breaks
Year-round charitable contribution of your choice on behalf of BetterUp
401(k) self contribution
We are dedicated to building diverse teams that fuel an authentic workplace and sense of belonging for each and every employee. We know applying for a job can be intimidating, please don't hesitate to reach out — we encourage everyone interested in joining us to apply.
BetterUp Inc. provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, disability, genetics, gender, sexual orientation, age, marital status, veteran status. In addition to federal law requirements, BetterUp Inc. complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.
At BetterUp, we compensate our employees fairly for their work. Base salary is determined by job-related experience, education/training, residence location, as well as market indicators. The range below is representative of base salary only and does not include equity, sales bonus plans (when applicable) and benefits. This range may be modified in the future.
The base salary range for this role is $102,100 – $173,250.
If you live in New York, the base salary range for this role is:
$115,500 – $173,250: New York City
$108,700 – $163,100: Nassau, Newburgh
$102,100 – $153,050: Albany, Buffalo, Rochester, Syracuse
At BetterUp, we value your privacy. Your personal data will be processed in accordance with our Privacy Policy. If you have any questions about the privacy of your personal data or your rights with regards to your personal data, please reach out to [email protected]
#LI-Remote
We do. We can't cram it all in here, but you'll start noticing it from the first interview.
Even our candidate experience is different. And when you get an offer from us (and accept it), you get way more than a paycheck. You get a personal BetterUp Coach, a development plan, a trained and coached manager, the most amazing team you've ever met (yes, each with their own personal BetterUp Coach), and most importantly, work that matters.
This makes for a remarkably focused and fulfilling work experience. Frankly, it's not for everyone. But for people with fire in their belly, it's a game-changing, career-defining, soul-lifting move.
Join us and we promise you the most intense and fulfilling years of your career, doing life-changing work in a fun, inventive, soulful culture.
If that sounds exciting—and the job description below feels like a fit—we really should start talking.
As a Partner Marketing Manager, you'll be in a client-facing role that's equal parts strategy and execution, creative and data-driven — and you'll directly impact how we bring personal and professional growth and well-being to employees everywhere. You'll own a portfolio of key strategic accounts, and develop effective B2B2C marketing strategies to drive member activation and engagement growth. You'll have the opportunity to define and drive B2B2C launch motions, lead member marketing innovation and product-led growth initiatives, and help us build a best-in-class consumer and member marketing experience.
What you'll do:
Develop, optimize, and execute global B2B2C partner marketing strategies and multi-year communications plans to increase member activation and engagement across BetterUp's products.
Manage all marketing client services for a portfolio of enterprise and key strategic accounts, including omnichannel marketing strategy, marketing content and campaigns, and launch production.
Monitor and own success metrics for partner launches, and deploy real-time interventions as needed.
Support member growth in bringing innovative initiatives to market, such as identifying partner enablement and member marketing opportunities, influencing product roadmaps, and leading member growth pilots with enterprise customers.
Drive strategic initiatives focused on member growth, including campaign and content development, marketing insights, new channels and capabilities, lifecycle marketing, and growth experimentation.
Lead strategic initiatives focused on operational excellence and scale, including the partner enablement and co-marketing experience, content library development, and launch playbooks.
If you have some or all of the following, please apply:
This is a collection of skills that we believe would make someone successful in this position. If you feel that you have the majority of these skills or others that will ensure your success in this role, please apply.
5+ years relevant experience (partner-facing experience, marketing consulting, digital health or consumer health marketing) with a focus on B2C or B2B2C audiences
Excellent project management skills and ability to effectively collaborate and communication cross-functionally as part of a remote team
Strong presentation skills and passion for supporting partners with a successful client services track record
Experience ideating and leading growth marketing and/or lifecycle marketing initiatives, marketing campaign development, and marketing research
Self-motivated and highly organized with the ability to apply expertise and learnings to new environments with new constraints
Experience building repeatable processes that scale, improving operations or driving change management a plus
Bonus: Experience with JIRA, Braze, Salesforce, Looker, Amplitude a plus, startup experience, growth marketing experience
Benefits:
At BetterUp, we are committed to living out our mission every day and that starts with providing benefits that allow our employees to care for themselves, support their families, and give back to their community.
Access to BetterUp coaching; one for you and one for a friend or family member
A competitive compensation plan with opportunity for advancement
Medical, dental and vision insurance
Flexible paid time off
Per year:
All federal/statutory holidays observed
4 BetterUp Inner Work days (https://www.betterup.co/inner-work)
5 Volunteer Days to give back
Learning and Development stipend
Company wide Summer & Winter breaks
Year-round charitable contribution of your choice on behalf of BetterUp
401(k) self contribution
We are dedicated to building diverse teams that fuel an authentic workplace and sense of belonging for each and every employee. We know applying for a job can be intimidating, please don't hesitate to reach out — we encourage everyone interested in joining us to apply.
BetterUp Inc. provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, disability, genetics, gender, sexual orientation, age, marital status, veteran status. In addition to federal law requirements, BetterUp Inc. complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.
At BetterUp, we compensate our employees fairly for their work. Base salary is determined by job-related experience, education/training, residence location, as well as market indicators. The range below is representative of base salary only and does not include equity, sales bonus plans (when applicable) and benefits. This range may be modified in the future.
The base salary range for this role is $102,100 – $173,250.
If you live in New York, the base salary range for this role is:
$115,500 – $173,250: New York City
$108,700 – $163,100: Nassau, Newburgh
$102,100 – $153,050: Albany, Buffalo, Rochester, Syracuse
At BetterUp, we value your privacy. Your personal data will be processed in accordance with our Privacy Policy. If you have any questions about the privacy of your personal data or your rights with regards to your personal data, please reach out to [email protected]
#LI-Remote
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