Sr. Copywriter

Herbalife Nutrition Torrance, California

copywriter digital writing brand health nutrition marketing team group health voluntary insurance storytelling style guides

Apply

January 25, 2023

Herbalife Nutrition

Torrance, California

The Role:

Herbalife Nutrition is a global nutrition company that has been changing people's lives with great products and an opportunity to earn a part or full-time income since 1980. Our nutrition, weight-management, energy and fitness, and personal care products are available exclusively through dedicated Herbalife Nutrition Independent Distributors in more than 90 countries. We support the Herbalife Family Foundation (HFF) and its Casa Herbalife programs to help bring good nutrition to children in need. We also sponsor more than 200 premier athletes, teams and events around the globe, including Cristiano Ronaldo, the LA Galaxy and champions in many other sports.

DETAILED RESPONSIBILITIES/DUTIES:

Develop and drive creative solutions for digital storytelling across all digital channels

Transform campaign copy into digitally led stories by adhering to Brand tone of voice and style guides

Develop a deep understanding of our overall business goals and how to apply them to the everyday work

Understand our audience and strategically write to the different audience segmentations

Helps set the copy concept based off of larger Brand concepts

Writes against Brand direction and Tone of Voice style guides to ensure all writing meet expectations

Cultivates relationships in product, brand team, marketing and digital team to gain information

Actively gain knowledge of Herbalife's products and marketing plan, trends, the consumer and overall marketplace culture

Works cross-functionally with Value streams, Brand and Regional teams to help concept and complete global marketing campaigns

Applies outstanding writing skills and demonstrates creativity in crafting original ideals

Communicates and presents concepts; builds presentation materials that successfully communicate most important message

Be able to brief and collaborate with outside partners to implement campaigns and deliver assets

Help conceptualize optimization strategies to build foundation of standard processes

In collaboration with team, maintains style consistency, checks for accuracy, spelling and clarity
Required

Qualifications

Expertise in writing for digital channels including mobile, email, paid social, etc

Expert command of the English language (including spelling, grammar, punctuation)

6+ years of writing experience in a corporate or agency environment required.

preferably as a copywriter for a major brand, e-commerce company or digital design agency

Creative skills able to translate complex technical and business concepts and articulate into easy-to-understand communication pieces

Extensive experience in writing in the digital and ecommerce space

Ability to craft and develop digital content and storytelling with our Gen-Z consumer in mind

Teammate with a positive, hard-working demeanor, able to inspire and challenge team members

Strong knowledge of digital commerce, SEO writing, writing for different and multiple target audiences, and social media platforms

Experience writing compelling and creative email, editorial and other online marketing material

Ability to present creative work to cross-functional partners and senior leadership teams

Ability to multitask, set appropriate priorities and continuously meet deadlines in a demanding, fast paced environment

Knowledge of appropriate editorial style and publication guidelines.
Senior Level

6+ years' experience in digital marketing and copywriting
Education:

Bachelor of Arts in Writing, Communications, Journalism or a related field
At Herbalife, we value doing what's right. We are proud to be an equal opportunity employer, making decisions without regard to race, color, religion, sex, sexual orientation, gender identity, marital status, national origin, age, veteran status, disability, or any other protected characteristic. We value diversity, strive for inclusivity, and believe the differences among our teammates is a key contributor to Herbalife's ongoing success.
Herbalife offers a variety of benefits to eligible employees in the U.S. (limited to the 50 States and the District of Columbia) which include Group Health Programs, other Voluntary Benefit Programs, and Paid Time Off. Group Health Programs include Medical, Dental, Vision, Health Savings Account (HSA), Flexible Spending Accounts (FSA), Basic Life/AD Short-Term and Long-Term Disability, and an Employee Assistance Program (EAP). Other Voluntary Benefit Programs include a 401(k) plan, Wellness Incentive Program, Employee Stock Purchase Plan (ESPP), Supplemental Life/Critical Illness/Hospitalization/Accident Insurance, and Pet Insurance. Paid time off includes Company-observed U.S. Holidays, Floating Holidays, Vacation, Sick Time, a Volunteer Program, Paid Maternity and Paternity Leave, Bereavement Leave, Personal Leave and time off for voting.
Herbalife offers a variety of benefits to eligible employees in the U.S. (limited to the 50 States and the District of Columbia), which includes Group Health Programs, other Voluntary Benefit Programs, and Paid Time Off. Group Health Programs include Medical, Dental, Vision, Health Savings Account (HSA), Flexible Spending Accounts (FSA), Basic Life/AD Short-Term and Long-Term Disability and an Employee Assistance Program (EAP).
Other Voluntary Benefit Programs include a 401(k) plan, Wellness Incentive Program, Employee Stock Purchase Plan (ESPP), Supplemental Life/Critical Illness/Hospitalization/Accident Insurance, and Pet Insurance. Paid time off includes Company-observed U.S. Holidays, Floating Holidays, Vacation, Sick Time, a Volunteer Program, Paid Maternity and Paternity Leave, Bereavement Leave, Personal Leave and time off for voting.

Report this job

Similar jobs near me

sr. copywriter jobs near me

Sr. Copywriter

Similar jobs near me

Related articles