Sr. Copywriter
Herbalife Nutrition
Torrance, California
copywriter
digital
writing
brand
health
nutrition
marketing
team
group health
voluntary
insurance
storytelling
style guides
January 16, 2023
Herbalife Nutrition
Torrance, California
- Develop and drive creative solutions for digital storytelling across all digital channels
- Transform campaign copy into digitally led stories by adhering to Brand tone of voice and style guides
- Develop a deep understanding of our overall business goals and how to apply them to the everyday work
- Understand our audience and strategically write to the different audience segmentations
- Helps set the copy concept based off of larger Brand concepts
- Writes against Brand direction and Tone of Voice style guides to ensure all writing meet expectations
- Cultivates relationships in product, brand team, marketing and digital team to gain information
- Actively gain knowledge of Herbalife's products and marketing plan, trends, the consumer and overall marketplace culture
- Works cross-functionally with Value streams, Brand and Regional teams to help concept and complete global marketing campaigns
- Applies outstanding writing skills and demonstrates creativity in crafting original ideals
- Communicates and presents concepts; builds presentation materials that successfully communicate most important message
- Be able to brief and collaborate with outside partners to implement campaigns and deliver assets
- Help conceptualize optimization strategies to build foundation of standard processes
- In collaboration with team, maintains style consistency, checks for accuracy, spelling and clarity
- Expertise in writing for digital channels including mobile, email, paid social, etc
- Expert command of the English language (including spelling, grammar, punctuation)
- 6+ years of writing experience in a corporate or agency environment required.
- preferably as a copywriter for a major brand, e-commerce company or digital design agency
- Creative skills able to translate complex technical and business concepts and articulate into easy-to-understand communication pieces
- Extensive experience in writing in the digital and ecommerce space
- Ability to craft and develop digital content and storytelling with our Gen-Z consumer in mind
- Teammate with a positive, hard-working demeanor, able to inspire and challenge team members
- Strong knowledge of digital commerce, SEO writing, writing for different and multiple target audiences, and social media platforms
- Experience writing compelling and creative email, editorial and other online marketing material
- Ability to present creative work to cross-functional partners and senior leadership teams
- Ability to multitask, set appropriate priorities and continuously meet deadlines in a demanding, fast paced environment
- Knowledge of appropriate editorial style and publication guidelines.
- 6+ years' experience in digital marketing and copywriting
- Bachelor of Arts in Writing, Communications, Journalism or a related field
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